As the Union launched a new campaign to encourage farmers, crofters and those within the industry across Scotland to be part of the Union, Sales and Marketing Director, David Lewington sums up the idea behind the campaign.
Like any membership organisation, we rely on the support of our members we receive every year. We are fortunate to have 8,500 loyal members who contribute towards us sustaining a strong and vibrant future for everyone involved in Scottish agriculture. But what do you do when you still have others to convince that being a member of NFU Scotland is crucial and that we are the only voice representing all sectors at Holyrood, Westminster and Brussels?
What better way to reach out to those not currently members than to have some of your existing members speak directly to them. Step forward our seven NFU Scotland membership Champions who agreed to put themselves forward to be filmed and share their stories with a broader audience as to why they believe being a member offers significant advantages.
Almost a year ago we engaged with a company called Reddishpink Media with the remit of travelling across Scotland to meet with our champions, film their farm business and capture their reasons for being a member. With so many great members, it was challenging to choose a shortlist, however with the help and support of several colleagues; we were able to put together a broad range of champions from across the country.
On Friday 26 April at Athelstaneford Farm in East Lothian, we launched our campaign to the world courtesy of James Logan, our champion from East Lothian. Over the coming months, you will see several initiatives taking place to encourage those not currently members to consider joining us.
One common theme that has come through filming our champions is their belief that we are much stronger together, and with more voices, we can become even stronger. If you know someone who could be a member tell them to visit our new recruitment website https://joinnfus.org.uk where you can watch our champions videos and find out how you too can:
BE SUPPORTED. BE REWARDED. BE UNITED.
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